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About Us

Marketing Southport is a public-private sector partnership, which promotes and champions Southport and beyond locally, nationally and internationally.

We work with over 100 members and stakeholders to maintain the profile of Southport as a leading visitor, conference and event destination.

Through our work we drive an increase in both staying and day visitors, create new business opportunities for our members, introducing them to the lucrative conference market and helpraise their profile through a number of platforms.

We’ve been working together now for over 20 years and in that time have invested over £6 million in marketing activity designed to raise the profile of Southport.

Becoming a member means you'll be involved in the work of Marketing Southport and engage with some of Marketing Southport’s most committed and dedicated supporters.

What we do?

The variety of the things to do, see and enjoy in and around Southport means that its appeal and potential reaches out in a number of different directions, which our plans are developed to mirror. This includes specific activity intended to connect with leisure visitors (those taking a short break or day trip), but also business visitors, coach groups and golfers.

Creative campaigns are an instrumental part of how we promote the town and its surroundings to target the audiences that we believe will have an interest in the Southport experience.

As part of this we invest into a selection of marketing related activities that provide measurable benefits for members.

These include:

  1. The design and print of the annual Southport Visitor Guide (50,000 printed copies, 20,000 digital downloads).
  2. The management and ongoing development of the visitsouthport.com website (just under one million unique users).
  3. The management of the Southport ‘brand’to ensure a consistent message and image to our audiences.
  4. The development of an active and growing social media presence – currently over 15,000 followers.
  5. The commissioning of photography to continue to best reflect Southport and Sefton – these images are freely available to members.
  6. The continual growing of our e-newsletter database.
  7. The building and delivery of seasonal marketing campaigns that include radio and digital elements.
  8. The attendance at leisure, travel trade and business tourism exhibitions to promote Southport.
  9. The delivery of targeted advertising in conference and travel trade publications.
  10. Familiarisation trips for journalists and securing more general exposure for the town.
  11. Sitting on the Board of England’s Golf Coast and the securing of more domestic and international golf visitors.
  12. Working with local restaurants via the Southport Restaurateurs Association to promote the local dining offer via an ‘Eating Out Guide’ and advertising.

Download the full membership guide << here >>

If you are a local business and want to be part of something big then please email Steve Christian - steve.christian@sefton.gov.uk or call 0151 934 2319.

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